Opportunity Intelligence
Find your website’s biggest conversion leaks—and fix them
Fact: Most FI websites are missing out on millions in loans and deposits every year. Opportunity Intelligence shows where you’re losing conversions—and how much money you’re missing as a result.

Money metrics
Track how much money you make from each product and your entire website.

Conversion funnels
See how many users complete each step to apply for a loan or account.

Benchmarking
Compare conversion rates with others to see how you can increase loans and deposits.
Trusted by financial institutions
600+
conversion funnels created
$125M+
potential assets uncovered
Start using MetriFi today—for free
The first thing MetriFi will do is set up conversion funnels and compare your website with other FIs to see how it stacks up.
You connect Google Analytics
Connect your Google Analytics account with MetriFi and we'll start using the data to build funnels.

MetriFi builds conversion funnels
MetriFi builds your conversion funnels. Funnels show how many people apply for loans and. accounts through your website.

MetriFi compares your funnels with other FIs
MetriFi compares your funnels with other credit unions and banks, so you can see where to improve your site and open more loans and accounts.

How many of your website visitors are applying for loans and accounts?
Most credit unions and banks can't answer that question. MetriFi will show you how your website is doing and generate improvements to make it better and better.

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Rates effective as of: July 3, 2025
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